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Legal · العربية

Aylah Terms of Use

Effective date: 11 October 2026
Last updated: 11 October 2026

Company details

Legal name: EUPPORIA IT SOLUTIONS L.L.C (Arabic: يوبوريا لحلول تكنولوجيا المعلومات ذ.م.م), a limited liability company established in the Emirate of Dubai, United Arab Emirates
Trade licence: No. 1325954, issued by the Department of Economy and Tourism, Dubai
Commercial Register No.: 2545112
Dubai Chamber of Commerce and Industry membership No.: 599617
Registered address: Office No. 13, building owned by Sheikh Ahmed bin Rashid bin Saeed Al Maktoum, Riggat Al Buteen, Dubai, United Arab Emirates
Telephone: +971 50 197 3802
Support, billing and refunds: support@aylah.ae
Privacy and data requests: privacy@aylah.ae
Website: https://aylah.ae

In these Terms, "Aylah", "we", "us" and "our" mean EUPPORIA IT SOLUTIONS L.L.C. "You" and "your" mean the person or business that uses the Service.

1. Definitions and interpretation

1.1 In these Terms:

  • "Account" means the account you create to use the Service.
  • "AI Content Policy" means our AI Content and Provenance Policy.
  • "Acceptable Use Policy" means our Acceptable Use Policy.
  • "Aylah Pilot" or "Pilot" means the one-off production package described in section 4B.
  • "Aylah Studio" or "Studio" means the monthly production plan described in section 4A.
  • "Business day" means Monday to Friday, excluding public holidays in the United Arab Emirates.
  • "Credits" means prepaid units used to pay for generations in the self-serve credit service, as described in section 4 and the Refund and Credits Policy.
  • "Customer Content" means everything you or anyone using your Account uploads, submits, links to or provides to us, including product images, logos, trademarks, photographs, video, audio, voices, music, fonts, text, prompts, briefs, claims, website or listing addresses, and any personal data in them.
  • "Deliverables" means the final videos, photos and other materials we produce for you under Aylah Studio or Aylah Pilot.
  • "Outputs" means everything generated for you through the Service, including videos, images, scripts, voiceovers, music, captions and Deliverables.
  • "Policies" means the Privacy Policy, the Refund and Credits Policy, the Acceptable Use Policy, the Cookie Policy and the AI Content Policy, each as published on our website and updated from time to time.
  • "Service" means the Aylah website, platform, applications, tools, messaging channels, Studio and Pilot services, and all related services we provide.
  • "Third-party processing and infrastructure providers" means the independent companies we use to deliver the Service, including providers of artificial intelligence processing, cloud hosting and storage, payments, email and messaging, security and analytics.

1.2 Headings are for convenience only. The words "including" and "for example" do not limit the words before them. A reference to a law includes that law as amended or replaced.

1.3 If these Terms conflict with a Policy, these Terms prevail, except that the Privacy Policy prevails on how we process personal data and the Refund and Credits Policy prevails on credit expiry and refunds of credits.

2. Acceptance and the Service

2.1 Agreement. These Terms, together with the Policies, form a binding agreement between you and us. You accept them by ticking the acceptance box, by creating an Account, by buying credits, a Studio plan or a Pilot, or by using the Service. If you do not agree, you must not use the Service.

2.2 What the Service does. Aylah is an online platform that uses artificial intelligence, supported by our team where stated, to produce advertising videos, images, scripts, voiceovers, music and related creative material from your Customer Content.

2.3 Three offerings. The Service is offered in three ways:

  • (a) the self-serve credit service, in which you buy credits and spend them on generations (section 4 and the Refund and Credits Policy);
  • (b) Aylah Studio, a monthly subscription in which our team produces Deliverables for you (section 4A); and
  • (c) Aylah Pilot, a one-off prepaid production package (section 4B).

2.4 Use of artificial intelligence. You acknowledge that the Service uses artificial intelligence and that Outputs are generated or assisted by artificial intelligence. The AI Content Policy explains the limitations of AI-generated content and forms part of these Terms.

2.5 Providers. The Service relies on third-party processing and infrastructure providers. We may choose, add, change or remove any provider, model, technology, feature, style, format, tier or template at any time without notice, provided that the credit price shown to you for a generation you have already started does not change.

3. Eligibility

3.1 Business use. The Service is intended for businesses, traders, professionals and their authorised representatives, for business and advertising purposes. It is not designed for personal, family or household use.

3.2 Age and capacity. You must be at least 18 years old and have full legal capacity to enter into a binding contract.

3.3 Authority. If you use the Service for a company or other organisation, you confirm that you are authorised to bind it to these Terms, and "you" includes that organisation. The individual who accepts these Terms for an organisation is responsible for any misrepresentation of that authority.

3.4 Restricted persons. You may not use the Service if you, or any person who owns or controls you, are subject to sanctions described in section 21, or if using the Service is prohibited for you by any applicable law.

3.5 Verification. We may ask you for information to verify your identity, your business or your authority, and we may refuse, limit or suspend the Service if you do not provide it.

4. Credits, prices and payment

4.1 Nature of credits. Credits are prepaid units that can only be used to pay for generations in the self-serve credit service. Credits are not money, electronic money, a deposit, a gift card or a stored-value instrument. They have no cash value, carry no interest, cannot be sold, transferred, gifted or exchanged, and belong only to the Account that bought or received them.

4.2 Validity. Paid credits expire 90 days after the date of purchase or grant. Bonus credits expire with the pack they came with. Goodwill or adjustment credits expire with the pack they relate to or, if none, 90 days after they are granted. Welcome credits (currently 60 credits, one grant per eligible person or business, usable on the Standard tier only) expire 14 days after they are granted. Expired credits are cancelled automatically and are not refundable.

4.3 Quotes. The price of each generation in credits is shown before you start it. When you start a generation, the quoted credits are held from your balance and are only used if the generation is delivered. If the price changes between the quote and the moment you start, the generation will not start and the new price will be shown.

4.4 Refunds. Refunds of credits are governed exclusively by the Refund and Credits Policy. In summary: there is no refund once any credit from a purchase has been used, there is no refund of expired credits, credits are returned automatically when a generation fails because of a fault on our side, and a completely unused pack may be refunded within 14 days of purchase. Nothing in these Terms affects rights that applicable law gives you and that cannot be excluded.

4.5 Prices and VAT. Prices are shown in UAE dirhams (AED) or US dollars (USD). Prices shown are the final price you pay. We are not registered for VAT, so no VAT is added. If that changes, we will tell you before it affects any price you pay.

4.6 Payment. Payments are processed by our third-party payment processor. We do not receive or store your full card details. You authorise us and our payment processor to charge the payment method you select for all amounts you approve, including recurring Studio fees. You confirm that you are authorised to use that payment method.

4.7 Price changes. We may change credit prices, pack contents and the credit price of generations for the future at any time. A change never affects a generation that has already started.

4.8 Disputes and chargebacks. If you believe a charge is wrong, contact support@aylah.ae before contacting your bank, so that we can investigate. If a payment is disputed, reversed or charged back, we may remove the related credits, pause or suspend your Account and any Studio plan, and provide our payment processor and card networks with records of your acceptance of these Terms, your purchase and your use of the Service.

4.9 Taxes and fees. You are responsible for any bank, card, currency conversion or transfer fees charged by your own bank or payment provider.

4A. Aylah Studio monthly plan

4A.1 What the plan is. Aylah Studio is a monthly plan in which our team produces creative content for you, using the Aylah platform and artificial intelligence technology provided by third-party processing and infrastructure providers. It is separate from credits. The monthly allocation of the plan is not credits, has no cash value, cannot be transferred, and cannot be exchanged for credits or cash. The Refund and Credits Policy does not apply to Studio fees, except where it expressly says so. If this section 4A conflicts with the rest of these Terms, this section prevails for the plan.

4A.2 Price and billing. The plan costs AED 3,900 per month. It is billed monthly in advance by card through our payment processor and renews automatically each month on the same date until you cancel. This is the final price; no VAT is added. By subscribing, you authorise us and our payment processor to charge your card each month until the plan is cancelled.

4A.3 Monthly allocation. In each billing month, the plan includes:

  • (a) 4 short videos, each up to 30 seconds long;
  • (b) 15 photos;
  • (c) Arabic and English versions: each of the 4 videos and 15 photos is delivered in both Arabic and English where it contains text or voiceover. Language versions do not count as extra deliverables;
  • (d) 1 strategy call of up to 45 minutes, which must be booked and held within that billing month; and
  • (e) up to 8 hours of our team's production time in total for the items above. If a brief would need more time, we will tell you before starting and agree a reduced scope with you.

Within these limits, the format and specifications of each deliverable are agreed in the brief.

4A.4 No rollover. Allocation not used in a billing month does not roll over and lapses at the end of that month. A strategy call that is not booked within the billing month lapses.

4A.5 Briefs, assets and turnaround. Turnaround starts when we receive a complete brief and all the assets we need, such as logos, product images and substantiated claims. We aim to deliver first drafts within 5 business days, and revisions within 3 business days of a revision request. These are target times, not guarantees. Delays caused by you, including late, incomplete or changed briefs, assets or feedback, extend the timelines accordingly.

4A.6 Revisions. Each deliverable includes 2 rounds of revisions within the original brief. Further revision rounds, or a new or substantially changed brief, count as a new deliverable from your monthly allocation or are quoted separately.

4A.7 Review and approval. You must review and approve every deliverable before it is published. You are solely responsible for the accuracy of all claims, prices and offers in the deliverables, and for obtaining all regulatory approvals and advertising permits that apply. Publishing or otherwise using a deliverable counts as approving it. If you do not approve a deliverable or request a revision within 10 business days of delivery, the deliverable is deemed approved.

4A.8 Presenters, permits and your materials. Where a deliverable includes a virtual or AI-generated presenter, you are responsible for obtaining any advertising permit or approval required by the competent UAE media authorities (including the National Media Authority) where the content is published under your accounts, for ensuring that any individual who publishes the content holds any advertiser permit required for individuals, and for any disclosure required by law or by the platforms where you publish. Briefs, logos, images and other materials you provide for the plan are Customer Content, and deliverables are Outputs. Sections 6 to 10, 12 and 17 and the Acceptable Use Policy and AI Content Policy apply to the plan.

4A.9 Usage rights. Once the fee for the billing month in which a deliverable was produced has been paid in full, you receive a worldwide, perpetual, royalty-free right to use, reproduce, adapt and publish the final approved deliverables for any lawful commercial purpose, in all media. This right is subject to the licence terms of any third-party elements, such as stock footage, images, music or fonts, which we will tell you about where they apply. Drafts, unused concepts, alternative versions, working files, prompts and project files remain ours. Section 10.4 (no exclusivity) applies.

4A.10 Portfolio. We may show deliverables produced under the plan in our portfolio, on our website and social media, and in our marketing. You can opt out at any time by emailing support@aylah.ae. We will then stop new uses within a reasonable time, but we cannot withdraw materials that have already been published or distributed.

4A.11 No performance guarantees. We do not guarantee any views, reach, engagement, leads, conversions, sales, return on investment or other results, or that any advertising platform will approve the deliverables.

4A.12 Cancellation. You may cancel the plan at any time in your Account or by emailing support@aylah.ae. Cancellation takes effect at the end of the current billing month. The fee for the current month is not refunded, and any unused allocation lapses when the plan ends. We will complete deliverables for which we received a complete brief and all assets before the plan ended.

4A.13 First-month cancellation. If you cancel within 14 days of your first payment for the plan, and before any work has started, meaning no deliverable has been started and no strategy call has taken place, we will refund the first month's fee to your original payment method. In all other cases, and for every renewal, section 4A.12 applies.

4A.14 Price changes. We may change the price or contents of the plan by giving you at least 30 days' notice by email. The change applies from the first billing month that starts after the notice period ends. If you do not agree, you may cancel before it takes effect.

4A.15 Failed payments. If a payment fails or is reversed, we may pause work and suspend the plan until the payment is made. A pause does not extend the billing month or carry over its allocation. If the payment is not made within a reasonable time after we notify you, we may cancel the plan.

4A.16 Our termination. We may suspend or end the plan under section 19. If we end the plan without cause, we will refund the fee for the unused remainder of the current billing month on a pro-rata basis. If the plan is ended because you breached these Terms or a Policy, no refund is due, except where applicable law requires otherwise.

4A.17 Strategy calls. We may take notes during strategy calls to deliver the plan. We record a call only if we tell you beforehand and you agree.

4B. Aylah Pilot (one-off)

4B.1 What the Pilot is. Aylah Pilot is a one-off, prepaid production package. It is not a subscription and does not renew. It is separate from credits, and the Refund and Credits Policy does not apply to the Pilot fee, except where it expressly says so.

4B.2 Price. The Pilot costs AED 750, paid in full in advance by card through our payment processor. This is the final price; no VAT is added.

4B.3 What is included. The Pilot includes 1 video of up to 30 seconds and 5 photos of your product. The video and photos are delivered in Arabic and English versions in the same way as for Aylah Studio (section 4A.3(c)). Language versions do not count as extra deliverables.

4B.4 Turnaround. We aim to deliver within 3 business days of receiving a complete brief and all the assets we need. This is a target time, not a guarantee. Delays caused by you extend the timeline accordingly.

4B.5 Revisions. The Pilot includes 1 revision round per deliverable within the original brief. Further rounds or a new brief are quoted separately.

4B.6 Refunds. You may cancel the Pilot and receive a full refund to your original payment method before work has started. Once work has started, the Pilot fee is not refundable. Work starts when we begin production after receiving your complete brief and assets. If we cannot deliver the Pilot, or we end it without cause before delivery, we will refund the fee in full.

4B.7 Credit towards Aylah Studio. If you subscribe to Aylah Studio within 30 days of delivery of your Pilot, the AED 750 you paid for the Pilot is credited against the fee for your first Studio month. This credit can be used once and only against the first Studio month, has no cash value, cannot be refunded or paid out in cash, is not transferable, and lapses if it is not used within the 30-day period. If your first Studio month is refunded under section 4A.13, only the amount you actually paid for that month is refunded.

4B.8 Terms that apply as for Studio. Sections 4A.7 (review, approval and deemed approval after 10 business days), 4A.8 (presenters, permits and your materials), 4A.9 (usage rights), 4A.10 (portfolio, with opt-out), and 4A.11 (no performance guarantees) apply to the Pilot in the same way as to Aylah Studio.

5. Accounts and security

5.1 You must give accurate, current and complete information when you create an Account and keep it up to date.

5.2 You are responsible for keeping your sign-in methods secure, including access to the email address or messaging number used for sign-in links, and for all activity under your Account, whether or not you authorised it, until you tell us of unauthorised use.

5.3 Tell us immediately at support@aylah.ae if you suspect unauthorised access. We may suspend the Account while we investigate.

5.4 One person or business may not create multiple Accounts to obtain additional welcome credits or to get around limits, suspensions or bans. You must not sell, rent or share your Account.

5.5 We may set and change limits on usage, including concurrent generations, daily credit use, file sizes and purchase amounts, to protect the Service and our customers.

6. Customer Content: your responsibilities and warranties

6.1 Responsibility. You are solely responsible for all Customer Content and for any instruction you give through the Service.

6.2 Warranties. You represent and warrant, each time you provide Customer Content or use an Output, that:

  • (a) you own the Customer Content or hold all licences, permissions and consents needed to use it, and to allow us and our providers to use it, as described in these Terms;
  • (b) every logo, trademark, trade name, product, packaging, design and brand element in it belongs to you or you are authorised to use it in advertising;
  • (c) for every real person whose face, body, image, likeness, name or voice appears in or is recreated from the Customer Content, you hold that person's documented, informed and specific consent to its use for creating advertising with artificial intelligence, covering the languages, channels, duration and sectors involved, and, for any minor, the consent of a parent or legal guardian;
  • (d) every piece of music, sound recording, font, stock image, footage and other third-party material in it is properly licensed for the intended advertising use;
  • (e) all claims, prices, offers, statistics, certifications and statements you provide are true, substantiated and lawful;
  • (f) you hold, or will obtain before publication, every licence, permit and prior approval required to advertise your products or services, including sector approvals and advertising permits;
  • (g) any website or listing address you submit is yours, or you are authorised to use its content for advertising; and
  • (h) the Customer Content, and our use of it to provide the Service, does not infringe any intellectual property, privacy, personality, contractual or other right of any person and complies with applicable law and the Acceptable Use Policy.

6.3 Licence to us. You grant us, our affiliates and our third-party processing and infrastructure providers a non-exclusive, worldwide, royalty-free, sub-licensable (to those providers only) licence to host, store, copy, process, analyse, adapt, transmit and display Customer Content solely to provide, secure, moderate and support the Service for you, to comply with law and to enforce these Terms. The licence ends when the Customer Content is deleted under the Privacy Policy, except for copies we must keep by law or for an open dispute.

6.4 No AI training on your content. We never use your Customer Content or your Outputs to train, fine-tune or improve any artificial intelligence model, and we do not allow the third-party processing and infrastructure providers acting for us to do so. They may process your Customer Content and Outputs only to provide the Service to you. We may use aggregated technical and usage metrics that do not contain the content of your Customer Content or Outputs, such as job counts, processing times and error rates, to operate, secure and maintain the Service.

6.5 No showcase use without consent. We do not use your Customer Content or Outputs to advertise Aylah or as public showcase material without your separate consent, except for Studio and Pilot deliverables as set out in sections 4A.10 and 4B.8.

6.6 Backups. You are responsible for keeping your own copies of Customer Content.

7. AI-generated content

7.1 Nature of Outputs. Outputs are generated automatically by artificial intelligence and may be inaccurate, incomplete, inconsistent, offensive or unsuitable for your purpose. They may contain errors in text, Arabic or other languages, numbers, product details, logos or appearance, and visual or audio artefacts. They may resemble content generated for other users, existing works, real people, places or brands.

7.2 Your review. You must review every Output before using it. You are solely responsible for deciding whether and how to use an Output, and for checking that it, and every claim and depiction in it, is accurate, lawful, not misleading and does not infringe anyone's rights.

7.3 Disclosure is your responsibility. We do not label Outputs as AI-generated or as advertising for you. You are solely responsible for any disclosure that applies where you publish, including AI-content labels and paid-partnership or advertising tags required by advertising, social media and publishing platforms, and any identification of advertising and other disclosures required by UAE law and by the competent UAE media authorities (including the National Media Authority).

7.4 Provenance. We may embed invisible provenance metadata, content credentials or watermarks in Outputs. You must not remove, alter or obscure provenance information where doing so would breach applicable law or the rules of the platform where you publish. We have no obligation to remove watermarks or provenance information added by third parties.

7.5 No professional advice. The Service does not provide legal, regulatory, advertising-compliance, medical, financial or other professional advice. Suggestions, templates, hooks, scripts and guidance are for convenience only.

7.6 The AI Content Policy contains further terms on limitations, hallucination, likeness and provenance.

8. Acceptable use

8.1 You must comply with the Acceptable Use Policy, which forms part of these Terms. It prohibits, among other things, unlawful content; content that offends public morals, religion, the State or its symbols; defamation, hate and harassment; sexual content and any content involving the exploitation of minors; deepfakes and the use of real people's likeness or voice without consent; AI depictions of UAE national symbols, rulers, leaders or public figures; misleading impersonation of Emirati national dress or identity; false or misleading advertising; imitation of other brands' trademarks or trade dress; unlawful comparative advertising; regulated advertising without the required approvals; political content; and misuse of the Service.

8.2 You must not use the Service to imitate, copy or create confusion with another person's trademarks, logos, trade dress, packaging, characters or brand identity, or to create comparative advertising that is false, misleading, disparaging or otherwise unlawful.

9. Content moderation

9.1 We may use automated tools and human review, before and after generation, to detect and prevent content that breaches these Terms, the Policies or the law. We may act on our own initiative or in response to reports from users, rights holders, platforms or authorities.

9.2 We may refuse to start a generation, block or remove any Customer Content or Output, restrict features, require changes, or suspend or terminate an Account, where we reasonably believe there is a breach or a legal, regulatory, safety or reputational risk.

9.3 No duty to monitor. We are not obliged to monitor, review or pre-approve Customer Content or Outputs, and our moderation does not mean that any content is lawful, accurate or suitable for publication. You remain solely responsible for what you upload and publish.

9.4 Reports. Report content that you believe is unlawful or infringes your rights to support@aylah.ae, with enough detail for us to identify it. We may share reports, and information about the users involved, with competent authorities where the law requires or permits.

9.5 Records. We may keep records of prompts, requests, moderation decisions and generation logs for security, abuse prevention, compliance and evidence, in line with the Privacy Policy.

10. Ownership and licences

10.1 Outputs from the self-serve credit service. As between you and us, and subject to your payment of the credits used for the generation and your compliance with these Terms, you own the Outputs generated for you through the self-serve credit service, and we assign to you any rights we may have in them. To the extent ownership cannot be assigned, we grant you a perpetual, worldwide, royalty-free licence to use those Outputs for any lawful purpose. Usage rights in Studio and Pilot deliverables are set out in sections 4A.9 and 4B.8.

10.2 Third-party elements. Your rights in Outputs are subject to the rights of third parties in your Customer Content and to the licence terms of any third-party material included in an Output.

10.3 Protection not guaranteed. Copyright or other protection for AI-generated material may be limited or unavailable under applicable law. We do not warrant that any Output is protectable, registrable or enforceable against others.

10.4 No exclusivity. We do not guarantee that Outputs are unique or exclusive to you. Similar or identical outputs may be generated for others.

10.5 The Service. We and our licensors own all rights in the Service, including the website, software, interface, workflows, templates, styles, prompts, presets, presenters, models we configure, trademarks (including the name and logo "Aylah"), documentation and aggregated data. Except for the rights expressly granted in these Terms, no rights are transferred to you. You must not copy, reverse engineer, decompile, scrape, resell or create derivative works of the Service.

10.6 Feedback. If you give us suggestions, ideas or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use them for any purpose without obligation to you. Feedback does not include your Customer Content.

11. Confidentiality

11.1 Each party must keep confidential any non-public information of the other party that is marked confidential or should reasonably be understood as confidential, including your unpublished Customer Content and our non-public pricing, technology and business information, and must use it only for the purposes of these Terms.

11.2 These obligations do not apply to information that is or becomes public without breach, was already lawfully known to the receiving party, is independently developed, or is lawfully received from a third party without a duty of confidence.

11.3 A party may disclose confidential information where required by law, a court or a competent authority, giving the other party prior notice where lawful, and to its employees, advisers and providers who need to know it and are bound by confidentiality duties.

11.4 These obligations continue for three years after the end of your use of the Service, and for trade secrets for as long as they remain trade secrets.

12. Data protection

12.1 We process personal data in accordance with the Privacy Policy and the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

12.2 If Customer Content contains personal data of other people, such as employees, models or customers, you are responsible for having a lawful basis and any consents required to share it with us for the purposes of the Service, and for informing those people as required by law.

12.3 Retention. Customer Content and Outputs are kept for 12 months after your last sign-in and are then deleted. If you ask us to delete your Account, we complete the deletion within 30 days of your request. Billing, tax and transaction records are kept for as long as the law requires. Details are in the Privacy Policy.

13. Third-party platforms and services

13.1 You may use Outputs on advertising, social media, marketplace, messaging and publishing platforms operated by others. Your use of those platforms is governed by their own terms, policies and advertising rules, and you are solely responsible for complying with them, including their rules on AI-generated content, disclosures, branded content and restricted products.

13.2 The Service may link to, integrate with or rely on third-party services, such as sign-in providers, payment pages and messaging services. We are not responsible for third-party services, their availability or their content, and your use of them may be subject to their terms and privacy policies.

13.3 We do not guarantee that any platform will accept, approve, keep or distribute an Output, and we are not responsible for platform decisions, account restrictions or ad rejections.

14. Beta and experimental features

14.1 We may offer features labelled as beta, preview, experimental or early access. They may be incomplete, change or be withdrawn at any time, and may be subject to additional terms shown with them.

14.2 Beta features are provided "as is", without any commitment on availability, quality or support, and, to the maximum extent permitted by law, without liability.

15. Service levels and availability

15.1 We aim to keep the Service available and working well, but we do not offer any service-level agreement, uptime commitment or guaranteed processing time unless we agree one with you in a separate signed document.

15.2 The Service depends on the internet and on third-party processing and infrastructure providers. It may be interrupted, delayed, limited or unavailable, including for maintenance, upgrades, security incidents, capacity limits or provider outages.

15.3 Generation times, queue positions and delivery estimates are estimates only.

15.4 Generations that fail because of a fault on our side or that of our providers are not charged; the held credits are returned automatically, as set out in the Refund and Credits Policy.

16. Disclaimers

16.1 To the maximum extent permitted by law, the Service, the Outputs and the Deliverables are provided "as is" and "as available". We exclude all warranties, conditions and representations, whether express, implied or statutory, including as to merchantability, satisfactory quality, fitness for a particular purpose, accuracy, originality, non-infringement and uninterrupted or error-free operation.

16.2 No results guaranteed. We do not warrant or guarantee any commercial result from the Service, including views, impressions, reach, engagement, clicks, leads, conversions, sales or return on advertising spend, or that any Output will be approved by any advertising platform, regulator or authority.

16.3 We do not warrant that Outputs are lawful in every jurisdiction or suitable for any particular platform, audience or sector.

16.4 Nothing in these Terms excludes or limits any right or remedy that cannot be excluded or limited under applicable law.

17. Indemnity

17.1 You will defend, indemnify and hold harmless EUPPORIA IT SOLUTIONS L.L.C, its owners, managers, employees, agents and providers from and against all claims, demands, proceedings, losses, damages, fines, penalties, liabilities, costs and expenses (including reasonable legal fees) arising out of or relating to:

  • (a) your Customer Content, including any claim that it infringes intellectual property, privacy, personality, image or voice rights, or was used without the required consent;
  • (b) your use, publication or distribution of Outputs or Deliverables, including advertising claims, prices and offers, and any failure to obtain approvals or permits or to make required disclosures;
  • (c) your breach of these Terms, a Policy, any law or regulation, or any platform's terms; and
  • (d) any act or omission of anyone using your Account.

17.2 We will notify you of a claim we wish to be indemnified for, and may choose to conduct the defence ourselves at your cost. You must not settle a claim that imposes obligations on us without our written consent.

18. Limitation of liability

18.1 Excluded losses. To the maximum extent permitted by law, we are not liable, whether in contract, tort (including negligence), under statute or otherwise, for any indirect, incidental, special, consequential or punitive loss or damage, or for any loss of profits, revenue, business, contracts, goodwill, reputation, opportunity, anticipated savings or data, or for any fine or penalty imposed on you, arising out of or in connection with the Service or these Terms, even if we were told it was possible.

18.2 Cap. To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Service and these Terms is limited to the total fees you actually paid to us for the Service in the three (3) months immediately before the event giving rise to the claim.

18.3 What is not limited. Nothing in these Terms excludes or limits our liability for fraud, gross negligence or wilful misconduct, for death or personal injury caused by our negligence, or for any other liability that cannot be excluded or limited under applicable law. Where the law does not allow a particular exclusion or limitation, it applies to the fullest extent the law allows.

18.4 Time limit. To the extent permitted by law, you must notify us in writing of any claim within 12 months after you became aware, or ought reasonably to have become aware, of the facts giving rise to it.

18.5 These limitations reflect a fair allocation of risk and the prices we charge, and are an essential basis of our agreement.

19. Suspension and termination

19.1 By you. You may stop using the Service at any time and may ask us to close your Account from your settings or by writing to support@aylah.ae. Unused credits are handled as set out in the Refund and Credits Policy. Any Studio plan is cancelled as set out in section 4A.12.

19.2 Suspension by us. We may suspend your Account, or any part of the Service, immediately and without prior notice if we reasonably believe that you have breached these Terms or a Policy, that there is fraud, a payment dispute, a security risk or abuse, or that suspension is required by law, a court, a competent authority or one of our providers.

19.3 Termination by us. We may terminate your Account or these Terms: (a) immediately by notice if you materially or repeatedly breach these Terms or a Policy, or if section 19.2 applies and the issue is not resolved; or (b) for any other reason on at least 30 days' notice by email.

19.4 Effect on credits and fees. If we terminate under section 19.3(a), credits and fees are not refundable, and welcome, bonus and goodwill credits are cancelled, except where applicable law requires otherwise. If we terminate under section 19.3(b), or permanently discontinue the Service, we will refund, pro rata, the unused paid credits in your Account that are still within their 90-day validity, at the price you paid per paid credit, and any Studio or Pilot amounts due under sections 4A.16 and 4B.6. Welcome credits lapse, and bonus and goodwill credits are not refunded.

19.5 After termination. Your right to use the Service ends. We may delete your Account data in line with the Privacy Policy. Sections that by their nature should survive, including sections 4.8, 4A.9, 4A.10, 6, 7, 10, 11, 16, 17, 18, 23, 25 and 26, survive.

20. Force majeure

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including natural disasters, epidemics, war, hostilities, terrorism, civil unrest, government action, changes in law, power, internet or telecommunications failures, cyber-attacks, and the failure, outage, suspension, restriction or withdrawal of services by third-party processing and infrastructure providers, including artificial intelligence processing, cloud hosting and payment providers. Our obligations are suspended while the event continues.

21. Export controls and sanctions

21.1 You must comply with all export control and sanctions laws that apply to you or to the Service, including those of the United Arab Emirates and any other laws that apply to our providers.

21.2 You confirm that neither you nor any person who owns or controls you is designated on a sanctions list that applies to us or our providers, or is located in or ordinarily resident in a country or territory subject to comprehensive sanctions, and that you will not use the Service for or on behalf of such a person.

21.3 We may refuse, suspend or terminate the Service without liability if we reasonably believe that providing it would breach sanctions or export control laws.

22. Changes to the Service and to these Terms

22.1 We may change, add or remove features of the Service at any time.

22.2 We may change these Terms and the Policies. We will publish the updated version with a new "Last updated" date. For material changes, we will notify you by email at least 14 days before they take effect, unless a change is required sooner by law, by a competent authority or for security reasons. If you do not agree, you must stop using the Service and may close your Account before the change takes effect. Continued use after the change takes effect means you accept it.

22.3 Changes do not apply retroactively to generations already started, to Studio billing months already paid, or to refund rights that arose before the change.

23. Governing law and disputes

23.1 These Terms, and any dispute or claim arising out of or in connection with them or the Service, including non-contractual disputes, are governed by the federal laws of the United Arab Emirates as applied in the Emirate of Dubai.

23.2 Amicable resolution. Before starting proceedings, you must contact us at support@aylah.ae with details of the dispute, and both parties will try in good faith to resolve it within 30 days.

23.3 Courts. The courts of the Emirate of Dubai (onshore Dubai courts) have exclusive jurisdiction to settle any dispute or claim. For clarity, the courts of the Dubai International Financial Centre and the Abu Dhabi Global Market do not have jurisdiction, and the laws of those free zones do not apply.

23.4 Nothing in this section prevents either party from seeking urgent interim or protective measures from a competent court, or prevents us from collecting unpaid amounts in any court with jurisdiction over you.

24. Notices

24.1 We may give you notices by email to the address associated with your Account, by message in the Service, or by publishing them on our website. Email notices are treated as received when sent, unless we receive a delivery failure.

24.2 You may give us notices by email to support@aylah.ae (or, for privacy matters, privacy@aylah.ae), or by courier to EUPPORIA IT SOLUTIONS L.L.C, Office No. 13, building owned by Sheikh Ahmed bin Rashid bin Saeed Al Maktoum, Riggat Al Buteen, Dubai, United Arab Emirates.

25. Electronic acceptance, records and evidence

25.1 You agree that these Terms, your acceptance of them, your orders, your consents and all communications between us may be made, signed and kept electronically, in accordance with the UAE Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services. Ticking an acceptance box or clicking a button to accept or buy has the same effect as a handwritten signature.

25.2 Our electronic records, including account logs, timestamps, IP addresses, acceptance and consent records, purchase records, credit ledgers, generation logs and delivery records, are evidence of their contents and of the transactions they record, unless you prove otherwise.

26. General

26.1 Entire agreement. These Terms and the Policies form the entire agreement between you and us about the Service and replace all prior agreements and understandings about it. You have not relied on any statement that is not set out in them.

26.2 Assignment. We may assign, transfer or subcontract any of our rights or obligations under these Terms, including to an affiliate or to a buyer of all or part of our business. You may not assign or transfer your rights or obligations without our prior written consent.

26.3 Severability. If any provision is found invalid, illegal or unenforceable, it applies to the extent it is enforceable, and the rest of these Terms remain in force.

26.4 No waiver. A failure or delay in exercising any right is not a waiver of it, and a single exercise does not prevent further exercise.

26.5 Relationship. Nothing in these Terms creates a partnership, joint venture, agency, franchise or employment relationship.

26.6 No third-party rights. No one other than you and us has any right to enforce these Terms, except the persons indemnified under section 17.

26.7 Cumulative remedies. Our rights and remedies under these Terms are in addition to those provided by law.

27. Language

These Terms are available in Arabic and English. If there is any conflict or inconsistency between the two versions, the Arabic version prevails.

28. Contact

EUPPORIA IT SOLUTIONS L.L.C, Office No. 13, building owned by Sheikh Ahmed bin Rashid bin Saeed Al Maktoum, Riggat Al Buteen, Dubai, United Arab Emirates
Support, billing and refunds: support@aylah.ae · Privacy: privacy@aylah.ae · Telephone: +971 50 197 3802
Trade licence No. 1325954 · Commercial Register No. 2545112